Gramicci is an outdoor closing brand that pioneered the fist climbing pants and shorts, its high design has attracted a wide range of people. Leif.designpark worked on the space, furniture and fixture of their fist shop-in-shop in Japan.
To give Gramicci’s outdoor characters in shape, we used column materials that are well-lumbered from well-managed forest, and unique panels that are formed of small-diameter wood without being wasted which is fast-growing and able to reproduce.
Not only placing furniture and using existing fixture at the shop like usual pop-up shop, we constructed a hut to posses the brand’s own space and to convey Gramicci's view of world clearly. Those rope and carabiner, climbing elements, are set in everywhere the hut are also the design to give customers well understanding of the brand’s concept

principle use: shop in shop
total floor area: 7.3m2
photo 1- 5 : Leif.designpark