Wearable EXPO2020 ISKO exhibition booth
January, 2020
Tokyo Big Sight, Tokyo, JAPAN
Wearable EXPO2020 ISKO exhibition booth
January, 2020
Tokyo Big Sight, Tokyo, JAPAN
We designed the exhibition booth for the Turkish brand ISKO, a world-leading producer of denim.
The succession of geometric shapes on the booth's exterior fragments viewers' line of sight inside and serves to better accentuate the minimalist display area.
We aimed for a booth that could distinguish itself from others within the crowded exhibition hall, primarily by creating a minimalist space free of unneeded explanatory elements, such as text, and by setting the base tone to a simple white that was reminiscent of an art gallery.
principle use: exhibition
total floor area: 100㎡
photo1-6: Mark Oxley
トルコの世界的デニムメーカーであるiskoの展示会のブースデザインを担当しました。
幾何学的な形状が連続するファサードがブース内部への視覚を断片的に遮る事で、ミニマルな展示エリアを引き立てる役割を果たしています。
テキストなどの説明的な要素は可能な限り排除し、白を基調としたアートギャラリーを思わせるミニマルな空間を演出する事で、ブースがひしめき合う展示会場の中で周囲との差別化を図る事を目指しました。
