We designed an exhibition booth for the NBBA (National Beauty & Barber Manufacturers' Association Japan), a group of nine leading companies in the beauty industry, for the "Asia Beauty Expo 2022", a beauty industry festival held once every four years.

We structured the entire booth through a design process that centered on producing artwork, based on the theme of promoting sustainability, which is a major theme for the industry as a whole. As such, we created artwork such as logo objects using waste cardboard discarded by each company, a huge shelf in the shape of a shampoo bottle, and a wooden message bottle to be placed on the shelf.

By displaying artwork that one could say is unique for a beauty exhibition, we aimed to strongly promote the company's philosophy, as well as create a place where people who were coming and going through the venue could communicate.





principle use : exhibition

total floor area : 90㎡

photo 1-4 : ludens