We were in charge of the spatial design and displays of the pop-up store for ASUNE, a skincare brand produced by popular YouTuber Aya Nakamachi, which opened in Harajuku, Tokyo from August 2nd to 25th, 2024.

Each floor had a different theme, such as a supermarket, ice cream shop, and arcade, and we aimed to create a space that customers would want to visit several times.

For the graphics on the windows, we positioned the director, Ms. Aya Nakamachi, prominently on them, creating a colorful and eye-catching design.

By incorporating the worldview of ASUNE as much as possible throughout the entire building, the event was able to better convey the appeal of the brand to a large number of people.



principle use: pop up store

total floor area: 155㎡ (1st ~ 4th floor)

photo1-10: Shin Inaba