Organic beer project by a team from Rebirth Project consists of beer-lovers who are fussy with taste.

With enthusiasm to create beer that satisfies themselves, YOITSUGI is brought to perfection after a series of prototypes. Leif.designpark worked on the label design focusing on the following points to tell the story of this bottled organic pale ale.

-thoughts of the team and the creation process

-to reflect the concept and meaning implicated in the name YOITSUGI, however not to be intrusive but to be able to give each people their own interpretation

-to stand out among other pioneer organic beer products to state the difference in a selling place.



That would be joyous if our YOITSUGI makes people smile and relaxed for a delightful moment, and TSUGI=connecting their good relationship.